When we talk about big data in the world of IT service management (ITSM), we’re talking about two very different things: Big data tools/services that IT provides to business – to number crunch business operations data. Big data within IT operations – to handle and leverage complex IT operations data. Big data services for business operations In an increasingly competitive, data-driven world, business managers are looking for effective ways to manage and interpret business data, especially big data. Digitalized business operations, such as e-commerce websites and mobile banking apps, produce huge amounts of data, which makes managing them close to impossible by using traditional computational models.