Just a couple of weeks ago, we published this blog “ Beware! Your social media password could let your business down ! ” and now comes the shocking news about the hack AP’s Twitter account, which created a big embarrassment to the world’s largest and most trusted news cooperative, besides causing panic waves in the Wall Street. The overwhelming popularity of social media attracts the attention of cyber-criminals, who are looking for easy ways to harvest online identities. In fact, the job of cyber-criminals has become a lot easier in this ‘social media era’.