“Please note that [COMPANY NAME] takes the security of your personal data very seriously.” If you’ve been on the Internet for any length of time, chances are very good that you’ve received at least one breach notification email or letter that includes some version of this obligatory line. But as far as lines go, this one is about as convincing as the classic break-up line, “It’s not you, it’s me.” I was reminded of the sheer emptiness of this corporate breach-speak approximately two weeks ago, after receiving a snail mail letter from my Internet service provider —  Cox Communications .

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We Take Your Privacy and Security. Seriously.